Does the bell on the door of your bakery not chime as much as it used when you started the bakery? Worried that the falling profits could the reason for you shut down your dream bakery, a bakery where you put in your blood, sweat and probably life savings?
Well, don’t give up just yet.
At least not till you have tried these 9 tricks that have been tried and tested to boost customer flow and sales by 2x.
Let’s dig right into it.
1. Excite your customers
When you think of a bakery it is no longer just about bread and a chocolate cake. Customers also want the wow factor. They want their taste buds tickled with new and exciting flavors and are also willing to pay more for it.
Thus, every bakery needs to upgrade the menu and incorporate new and exciting dishes into the fold to keep the customer coming.
This could in the form of healthy cookies, cakes, etc. (keto and gluten-free are trends that have been on the rise in recent years) or even European flavors like L’opera did.
If you don’t know how to bake European bread and pastry, here are 4 best bakery courses in Delhi that will teach that and much more in just a matter of months.
2. Get the customers attention
From the entrance, seating on the inside to the lighting and display counter, in a bakery or cafe, everything plays an important role. Your bakery cannot be dimly lit.If you
Another great idea to get the customer attention especially, the ones walking across your bakery door is to set up a blackboard at the entrance which displays the dish of the day, current offers and promotions and other exciting news.
This can be funny or shocking. The image below is one of the best examples of how this can be implemented.
This message went viral and has also been adopted by bakeries across the globe. It is simple, funny and encourages anyone and everyone to try some cake.
Along with the blackboard, you can also spend some time distributing samples of cookies and macarons you are selling. This is one of the tricks that make Cookie Man such a huge brand in India and even Starbucks does it time and again (after all, who doesn’t love free stuff, right?
4. Manage your social networks well.
The world is on Facebook, Instagram, and Twitter, are you? Also, simply posting 100s of images in a day with hashtags isn’t going to win you any customers. So make sure you spend some time understanding how social media marketing works, how to run ads, etc. A simple tip would be to not make your social media pages salesy. Nobody wants their feed spammed with, buy this, buy that images.
Here are some tips you might find helpful
Apart from watching other similar videos, you can even turn to books like Jab, Jab, Jab, Right Hook that will teach you how to post and make sales across all your social media profiles while getting tons of likes, shares, comments.
5. Build a relationship with your customer
The first and foremost step to do is actually simple, just be nice to them. Greeting them at the counter with a smile and a how are you doing today adds a personal touch.
If a customer happens to come regularly, remember the type of coffee they prefer or how they like their sandwich and even strike a conversation once in a while or take advice on something you are confused about. In short, the goal is to make the customers feel a part of the bakery.
Even customer loyalty points go a long way in getting customers back over and over again. You can further turn your bakery into a co-working space as well.